Deal Sheet: 2026 Prius XLE AWD

Team Toyota of Princeton · Lawrenceville, NJ · VIN: JTDADABUXT3037185

Negotiation Guide

Opening Offer

$35,491

Fair Price

$36,991

Walk Away Above

$37,342

• Recent buyers paid ~$381 below MSRP
• Sitting 37 days (avg 20) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$33,547

Est. Invoice$34,301

Holdback (est.)$754

MSRP (Sticker)$37,693

Dealer Add-Ons (DIA)+$299

Asking Price$38,531

Markup+$838

Est. Dealer Margin on This Car$4,984

Percentile99% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$381

Median Markup$0

Best Deal-$2,224

Worst Deal+$1,790

% Sold Below MSRP84%

Avg Days to Sell20 days

Dealer Profile

Inventory290 vehicles

Avg Markup (All Models)+$353

Avg Markup (Prius)+$838

% Below MSRP17%

Avg Days to Sell33 days

Avg Sold Markup+$69

Price History

Jun 16, 2026$38,183 → $37,693(-$490)

Jun 17, 2026$37,693 → $38,531(+$838)

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