Deal Sheet: 2026 Prius XLE AWD

Bob Johnson Toyota · Rochester, NY · VIN: JTDADABUXT3037137

Negotiation Guide

Opening Offer

$34,864

Fair Price

$36,364

Walk Away Above

$36,809

• Recent buyers paid ~$460 below MSRP
• Sitting 43 days (avg 20) — extra leverage

Price Breakdown

Est. Dealer Cost$33,155

Est. Invoice$33,900

Holdback (est.)$745

MSRP (Sticker)$37,253

Asking Price$37,253

Markup$0

Est. Dealer Margin on This Car$4,098

Percentile77% of inventory is priced lower

Days on Lot43 days

What Others Paid (Last 30 Days)

Cars Sold149

Avg Markup-$460

Median Markup$0

Best Deal-$2,224

Worst Deal+$1,790

% Sold Below MSRP85%

Avg Days to Sell20 days

Dealer Profile

Inventory370 vehicles

Avg Markup (All Models)-$46

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$194

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