Deal Sheet: 2027 Prius XLE AWD

Heritage Toyota Catonsville · Baltimore, MD · VIN: JTDADABU9V3037665

Negotiation Guide

Opening Offer

$35,159

Fair Price

$36,659

Walk Away Above

$36,782

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$32,845

Est. Invoice$33,584

Holdback (est.)$738

MSRP (Sticker)$36,905

Asking Price$36,905

Markup$0

Est. Dealer Margin on This Car$4,060

Percentile75% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory379 vehicles

Avg Markup (All Models)+$631

Avg Markup (Prius)+$533

% Below MSRP17%

Avg Days to Sell31 days

Avg Sold Markup+$573

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