Deal Sheet: 2027 Prius XLE AWD

Holman Toyota · Mount Laurel, NJ · VIN: JTDADABU9V3037620

Negotiation Guide

Opening Offer

$36,241

Fair Price

$37,741

Walk Away Above

$37,931

• Recent buyers paid ~$381 below MSRP

Price Breakdown

Est. Dealer Cost$33,929

Est. Invoice$34,691

Holdback (est.)$762

MSRP (Sticker)$38,122

Asking Price$38,122

Markup$0

Est. Dealer Margin on This Car$4,193

Percentile78% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$381

Median Markup$0

Best Deal-$2,224

Worst Deal+$1,790

% Sold Below MSRP84%

Avg Days to Sell20 days

Dealer Profile

Inventory255 vehicles

Avg Markup (All Models)-$64

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$64

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