Deal Sheet: 2027 Prius XLE AWD

Rochester Toyota · Rochester, NH · VIN: JTDADABU9V129AJ00

Negotiation Guide

Opening Offer

$35,769

Fair Price

$37,269

Walk Away Above

$37,392

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$33,388

Est. Invoice$34,139

Holdback (est.)$750

MSRP (Sticker)$37,515

Asking Price$37,515

Markup$0

Est. Dealer Margin on This Car$4,127

Percentile75% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory240 vehicles

Avg Markup (All Models)+$75

Avg Markup (Prius)+$199

% Below MSRP20%

Avg Days to Sell35 days

Avg Sold Markup+$151

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