Deal Sheet: 2027 Prius XLE AWD

Toyota of Helena · Helena, MT · VIN: JTDADABU9V128AF18

Negotiation Guide

Opening Offer

$35,508

Fair Price

$37,008

Walk Away Above

$37,198

• Recent buyers paid ~$381 below MSRP

Price Breakdown

Est. Dealer Cost$33,276

Est. Invoice$34,024

Holdback (est.)$748

MSRP (Sticker)$37,389

Asking Price$37,389

Markup$0

Est. Dealer Margin on This Car$4,113

Percentile78% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$381

Median Markup$0

Best Deal-$2,224

Worst Deal+$1,790

% Sold Below MSRP84%

Avg Days to Sell20 days

Dealer Profile

Inventory239 vehicles

Avg Markup (All Models)-$824

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$815

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