Negotiation Guide
Opening Offer
$39,492
Fair Price
$40,992
Walk Away Above
$41,215
- • Recent buyers paid ~$446 below MSRP
Price Breakdown
Est. Dealer Cost$36,880
Est. Invoice$37,709
Holdback$829
MSRP (Sticker)$41,438
Asking Price$41,438
Markup$0
Dealer Margin on This Car$4,558
Percentile69% of inventory is priced lower
Days on Lot3 days
What Others Paid (Last 30 Days)
Cars Sold116
Avg Markup-$446
Median Markup$0
Best Deal-$2,773
Worst Deal+$2,094
% Sold Below MSRP77%
Avg Days to Sell18 days
Dealer Profile
Inventory101 vehicles
Avg Markup (All Models)-$91
Avg Markup (Prius)$0
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$241
Cheaper Prius Limited AWD Inventory
Rhinelander ToyotaRhinelander, WI
-$2,523$39,664116d
Baxter Toyota of La VistaLa Vista, NE
-$2,221$38,69810d
Jim Bagan ToyotaSouth Lake Tahoe, CA
-$2,171$38,51812d
Kalispell ToyotaKalispell, MT
-$2,139$38,044116d
Curry ToyotaCortlandt Manor, NY
-$1,998$38,28516d
Mark Miller ToyotaSalt Lake City, UT
-$1,972$38,3115d
Concord ToyotaConcord, CA
-$1,896$36,97349d
Nelson ToyotaStanleytown, VA
-$1,664$39,20026d
Thompson ToyotaDoylestown, PA
-$1,413$38,7910d
Beaman ToyotaNashville, TN
-$1,306$38,42218d