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Deal Sheet: 2026 Prius Limited AWD
Rhinelander Toyota · Rhinelander, WI · VIN: JTDADABU2T3035706
This Is Already a Great Deal
Opening Offer
$38,474
Asking Price
$39,664
Max Price
$39,664
- • Recent buyers paid ~$412 below MSRP
- • Sitting 112 days (avg 16) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,267 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$37,546
Est. Invoice$38,390
Holdback$844
MSRP (Sticker)$42,187
Asking Price$39,664
Markup-$2,523
Dealer Margin on This Car$2,118
Percentile2% of inventory is priced lower
Days on Lot112 days
What Others Paid (Last 30 Days)
Cars Sold97
Avg Markup-$412
Median Markup$0
Best Deal-$2,773
Worst Deal+$2,094
% Sold Below MSRP78%
Avg Days to Sell16 days
Dealer Profile
Inventory76 vehicles
Avg Markup (All Models)-$2,816
Avg Markup (Prius)-$2,312
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$2,838
Price History
Mar 28, 2026$39,664 → $40,123(+$459)
Apr 14, 2026$40,123 → $40,582(+$459)
Apr 15, 2026$40,582 → $39,664(-$918)
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