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Deal Sheet: 2026 Prius XLE AWD
Iron Trail Toyota · Virginia, MN · VIN: JTDADABU9T3037016
Negotiation Guide
Opening Offer
$35,350
Fair Price
$36,850
Walk Away Above
$37,352
- • Recent buyers paid ~$246 below MSRP
- • Sitting 69 days (avg 19) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$33,689
Est. Invoice$34,446
Holdback (est.)$757
MSRP (Sticker)$37,853
Asking Price$36,853
Markup-$1,000
Est. Dealer Margin on This Car$3,164
Percentile9% of inventory is priced lower
Days on Lot69 days
What Others Paid (Last 30 Days)
Cars Sold152
Avg Markup-$246
Median Markup$0
Best Deal-$2,170
Worst Deal+$1,790
% Sold Below MSRP77%
Avg Days to Sell19 days
Dealer Profile
Inventory55 vehicles
Avg Markup (All Models)-$162
Avg Markup (Prius)-$1,000
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$192
Price History
Jun 14, 2026$37,853 → $36,853(-$1,000)
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