Negotiation Guide
Opening Offer
$34,454
Fair Price
$35,954
Walk Away Above
$36,179
- • Recent buyers paid ~$449 below MSRP
Price Breakdown
Est. Dealer Cost$32,399
Est. Invoice$33,127
Holdback (est.)$728
MSRP (Sticker)$36,403
Asking Price$36,403
Markup$0
Est. Dealer Margin on This Car$4,004
Percentile77% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold143
Avg Markup-$449
Median Markup$0
Best Deal-$2,224
Worst Deal+$1,790
% Sold Below MSRP85%
Avg Days to Sell20 days
Dealer Profile
Inventory69 vehicles
Avg Markup (All Models)$0
Avg Markup (Prius)$0
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup+$111
Cheaper Prius XLE AWD Inventory
Safford Toyota Glen BurnieGlen Burnie, MD
-$2,175$35,8316d
Hesser ToyotaJanesville, WI
-$2,171$35,68237d
Vista ToyotaCasper, WY
-$2,150$35,06981d
Kenny Kent ToyotaEvansville, IN
-$2,139$35,44916d
Rhinelander ToyotaRhinelander, WI
-$2,101$35,04123d
Crown ToyotaDecatur, IL
-$2,043$36,02523d
Dan Cava's Toyota WorldWhite Hall, WV
-$2,034$35,3463d
Lithia Toyota of ReddingRedding, CA
-$2,029$35,46582d
Quality ToyotaFergus Falls, MN
-$1,999$35,56031d
Durango ToyotaDurango, CO
-$1,959$33,52536d