Deal Sheet: 2027 Prius XLE AWD

Jim Coleman Toyota · Bethesda, MD · VIN: JTDADABU8V3037821

Negotiation Guide

Opening Offer

$35,159

Fair Price

$36,659

Walk Away Above

$36,782

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$32,845

Est. Invoice$33,584

Holdback (est.)$738

MSRP (Sticker)$36,905

Asking Price$37,705

Markup+$800

Est. Dealer Margin on This Car$4,860

Percentile97% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory235 vehicles

Avg Markup (All Models)+$412

Avg Markup (Prius)+$800

% Below MSRP14%

Avg Days to Sell25 days

Avg Sold Markup+$439

Cheaper Prius XLE AWD Inventory

Safford Toyota Glen BurnieGlen Burnie, MD

-$2,175$35,83116d

Hesser ToyotaJanesville, WI

-$2,171$35,68247d

Vista ToyotaCasper, WY

-$2,150$35,06991d

Kenny Kent ToyotaEvansville, IN

-$2,139$35,44926d

Peterson ToyotaBoise, ID

-$2,130$35,36441d

Baxter Toyota of La VistaLa Vista, NE

-$2,041$35,3377d

Dan Cava's Toyota WorldWhite Hall, WV

-$2,034$35,3465d

Lithia Toyota of ReddingRedding, CA

-$2,029$35,46592d

Kenosha ToyotaKenosha, WI

-$2,002$35,14033d

Quality ToyotaFergus Falls, MN

-$1,999$35,56041d