Deal Sheet: 2027 Prius XLE AWD

Toyota of Keene · East Swanzey, NH · VIN: JTDADABU8V3037558

Negotiation Guide

Opening Offer

$35,553

Fair Price

$37,053

Walk Away Above

$37,176

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$33,196

Est. Invoice$33,942

Holdback (est.)$746

MSRP (Sticker)$37,299

Asking Price$37,299

Markup$0

Est. Dealer Margin on This Car$4,103

Percentile75% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory76 vehicles

Avg Markup (All Models)-$625

Avg Markup (Prius)$0

% Below MSRP99%

Avg Days to Sell41 days

Avg Sold Markup-$855

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