Deal Sheet: 2027 Prius XLE AWD

West Herr Toyota of Williamsville · Williamsville, NY · VIN: JTDADABU8V3037379

Negotiation Guide

Opening Offer

$35,943

Fair Price

$37,443

Walk Away Above

$37,633

• Recent buyers paid ~$381 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$33,663

Est. Invoice$34,420

Holdback (est.)$756

MSRP (Sticker)$37,824

Asking Price$37,824

Markup$0

Est. Dealer Margin on This Car$4,161

Percentile78% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$381

Median Markup$0

Best Deal-$2,224

Worst Deal+$1,790

% Sold Below MSRP84%

Avg Days to Sell20 days

Dealer Profile

Inventory316 vehicles

Avg Markup (All Models)-$115

Avg Markup (Prius)$0

% Below MSRP87%

Avg Days to Sell31 days

Avg Sold Markup+$21

Price History

Jul 4, 2026$38,210 → $37,824(-$386)

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