Deal Sheet: 2027 Prius XLE AWD

Rodland Toyota · Everett, WA · VIN: JTDADABU8V130AE97

Negotiation Guide

Opening Offer

$35,712

Fair Price

$37,212

Walk Away Above

$37,335

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$33,338

Est. Invoice$34,087

Holdback (est.)$749

MSRP (Sticker)$37,458

Asking Price$37,658

Markup+$200

Est. Dealer Margin on This Car$4,320

Percentile78% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory396 vehicles

Avg Markup (All Models)-$266

Avg Markup (Prius)-$198

% Below MSRP55%

Avg Days to Sell34 days

Avg Sold Markup-$194

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