Deal Sheet: 2027 Prius XLE AWD

O'Brien Toyota · Indianapolis, IN · VIN: JTDADABU8V129AK17

Negotiation Guide

Opening Offer

$35,322

Fair Price

$36,822

Walk Away Above

$36,945

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$32,991

Est. Invoice$33,732

Holdback (est.)$741

MSRP (Sticker)$37,068

Asking Price$37,068

Markup$0

Est. Dealer Margin on This Car$4,077

Percentile75% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory151 vehicles

Avg Markup (All Models)-$493

Avg Markup (Prius)-$159

% Below MSRP98%

Avg Days to Sell26 days

Avg Sold Markup-$309

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