Deal Sheet: 2027 Prius XLE AWD

McGovern Toyota of Portsmouth · Portsmouth, NH · VIN: JTDADABU8V129AJ05

Negotiation Guide

Opening Offer

$34,660

Fair Price

$36,160

Walk Away Above

$36,283

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$32,401

Est. Invoice$33,129

Holdback (est.)$728

MSRP (Sticker)$36,406

Asking Price$36,406

Markup$0

Est. Dealer Margin on This Car$4,005

Percentile75% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory258 vehicles

Avg Markup (All Models)-$14

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup$0

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