Deal Sheet: 2026 Prius XLE AWD

Sunshine Toyota · Battle Creek, MI · VIN: JTDADABU8T3037251

Negotiation Guide

Opening Offer

$34,962

Fair Price

$36,462

Walk Away Above

$36,740

• Recent buyers paid ~$246 below MSRP
• Sitting 35 days (avg 19) — extra leverage

Price Breakdown

Est. Dealer Cost$32,947

Est. Invoice$33,687

Holdback (est.)$740

MSRP (Sticker)$37,019

Dealer Add-Ons (DIA)+$1

Asking Price$37,020

Markup+$1

Markup includes $1 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$4,073

Percentile75% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory143 vehicles

Avg Markup (All Models)-$458

Avg Markup (Prius)+$1

% Below MSRP19%

Avg Days to Sell27 days

Avg Sold Markup-$86

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