Deal Sheet: 2026 Prius Limited AWD

Visalia Toyota · Visalia, CA · VIN: JTDADABU8T3037086

Negotiation Guide

Opening Offer

$38,248

Fair Price

$39,748

Walk Away Above

$40,143

• Recent buyers paid ~$407 below MSRP
• Sitting 35 days (avg 18) — extra leverage

Price Breakdown

Est. Dealer Cost$36,079

Est. Invoice$36,890

Holdback$811

MSRP (Sticker)$40,538

Asking Price$40,538

Markup$0

Dealer Margin on This Car$4,459

Percentile69% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold108

Avg Markup-$407

Median Markup$0

Best Deal-$2,773

Worst Deal+$2,094

% Sold Below MSRP77%

Avg Days to Sell18 days

Dealer Profile

Inventory158 vehicles

Avg Markup (All Models)-$42

Avg Markup (Prius)$0

% Below MSRP34%

Avg Days to Sell32 days

Avg Sold Markup-$72

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