Deal Sheet: 2026 Prius Limited AWD

Dublin Toyota · Dublin, CA · VIN: JTDADABU8T125AT14

Negotiation Guide

Opening Offer

$37,576

Fair Price

$39,076

Walk Away Above

$39,282

• Recent buyers paid ~$412 below MSRP

Price Breakdown

Est. Dealer Cost$35,144

Est. Invoice$35,934

Holdback$790

MSRP (Sticker)$39,488

Asking Price$39,488

Markup$0

Dealer Margin on This Car$4,344

Percentile69% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold97

Avg Markup-$412

Median Markup$0

Best Deal-$2,773

Worst Deal+$2,094

% Sold Below MSRP78%

Avg Days to Sell16 days

Dealer Profile

Inventory469 vehicles

Avg Markup (All Models)+$1,128

Avg Markup (Prius)$0

% Below MSRP71%

Avg Days to Sell30 days

Avg Sold Markup+$1,429

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