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Deal Sheet: 2026 Prius Limited AWD
Roswell Toyota · Roswell, NM · VIN: JTDADABU2T3032272
This Is Already a Great Deal
Opening Offer
$36,493
Asking Price
$37,622
Max Price
$37,622
- • Recent buyers paid ~$412 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,558 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,237
Est. Invoice$36,029
Holdback$792
MSRP (Sticker)$39,592
Dealer Add-Ons (DIA)+$819
Asking Price$37,622
Markup-$1,970
Dealer Margin on This Car$2,385
Percentile10% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold97
Avg Markup-$412
Median Markup$0
Best Deal-$2,773
Worst Deal+$2,094
% Sold Below MSRP78%
Avg Days to Sell16 days
Dealer Profile
Inventory118 vehicles
Avg Markup (All Models)+$291
Avg Markup (Prius)-$1,970
% Below MSRP25%
Avg Days to Sell33 days
Avg Sold Markup+$147
Price History
Jun 9, 2026$38,441 → $39,592(+$1,151)
Jun 11, 2026$39,592 → $37,622(-$1,970)
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