Deal Sheet: 2027 Prius XLE AWD

Berlin City Toyota of Portland · Portland, ME · VIN: JTDADABU7V3037521

Negotiation Guide

Opening Offer

$35,753

Fair Price

$37,253

Walk Away Above

$37,376

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$33,374

Est. Invoice$34,124

Holdback (est.)$750

MSRP (Sticker)$37,499

Asking Price$38,298

Markup+$799

Est. Dealer Margin on This Car$4,924

Percentile96% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory303 vehicles

Avg Markup (All Models)-$960

Avg Markup (Prius)+$799

% Below MSRP60%

Avg Days to Sell35 days

Avg Sold Markup-$1,626

Price History

Jul 16, 2026$37,499 → $38,298(+$799)

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