Deal Sheet: 2027 Prius XLE AWD

Toyota of Hackensack · Hackensack, NJ · VIN: JTDADABU7V3037499

Negotiation Guide

Opening Offer

$35,688

Fair Price

$37,188

Walk Away Above

$37,378

• Recent buyers paid ~$381 below MSRP

Price Breakdown

Est. Dealer Cost$33,436

Est. Invoice$34,188

Holdback (est.)$751

MSRP (Sticker)$37,569

Asking Price$37,498

Markup-$71

Est. Dealer Margin on This Car$4,062

Percentile15% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$381

Median Markup$0

Best Deal-$2,224

Worst Deal+$1,790

% Sold Below MSRP84%

Avg Days to Sell20 days

Dealer Profile

Inventory318 vehicles

Avg Markup (All Models)-$837

Avg Markup (Prius)+$72

% Below MSRP84%

Avg Days to Sell32 days

Avg Sold Markup-$732

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