Deal Sheet: 2027 Prius XLE AWD

Rudy Luther Toyota · Golden Valley, MN · VIN: JTDADABU7V130AK04

Negotiation Guide

Opening Offer

$35,407

Fair Price

$36,907

Walk Away Above

$37,030

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$33,066

Est. Invoice$33,809

Holdback (est.)$743

MSRP (Sticker)$37,153

Asking Price$37,153

Markup$0

Est. Dealer Margin on This Car$4,087

Percentile75% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory604 vehicles

Avg Markup (All Models)-$222

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$381

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