Deal Sheet: 2027 Prius XLE AWD

Carlson Toyota · Coon Rapids, MN · VIN: JTDADABU7V129AK08

Negotiation Guide

Opening Offer

$35,187

Fair Price

$36,687

Walk Away Above

$36,810

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$32,870

Est. Invoice$33,609

Holdback (est.)$739

MSRP (Sticker)$36,933

Asking Price$36,933

Markup$0

Est. Dealer Margin on This Car$4,063

Percentile75% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory303 vehicles

Avg Markup (All Models)+$92

Avg Markup (Prius)-$150

% Below MSRP12%

Avg Days to Sell29 days

Avg Sold Markup-$110

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