Deal Sheet: 2026 Prius Limited AWD

Fremont Toyota · Fremont, CA · VIN: JTDADABU7T3037161

Negotiation Guide

Opening Offer

$38,626

Fair Price

$40,126

Walk Away Above

$40,332

• Recent buyers paid ~$412 below MSRP

Price Breakdown

Est. Dealer Cost$36,079

Est. Invoice$36,890

Holdback$811

MSRP (Sticker)$40,538

Asking Price$40,538

Markup$0

Dealer Margin on This Car$4,459

Percentile69% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold97

Avg Markup-$412

Median Markup$0

Best Deal-$2,773

Worst Deal+$2,094

% Sold Below MSRP78%

Avg Days to Sell16 days

Dealer Profile

Inventory322 vehicles

Avg Markup (All Models)+$426

Avg Markup (Prius)$0

% Below MSRP85%

Avg Days to Sell30 days

Avg Sold Markup+$764

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