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Deal Sheet: 2026 Prius XLE AWD

Greentree Toyota · Danbury, CT · VIN: JTDADABU7T3037113

Negotiation Guide

Opening Offer
$35,090
Fair Price
$36,590
Walk Away Above
$37,014
  • Recent buyers paid ~$381 below MSRP
  • Sitting 45 days (avg 20) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$33,321
Est. Invoice$34,069
Holdback (est.)$749
MSRP (Sticker)$37,439
Asking Price$37,138
Markup-$301
Est. Dealer Margin on This Car$3,817
Percentile15% of inventory is priced lower
Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold152
Avg Markup-$381
Median Markup$0
Best Deal-$2,224
Worst Deal+$1,790
% Sold Below MSRP84%
Avg Days to Sell20 days

Dealer Profile

Inventory224 vehicles
Avg Markup (All Models)-$870
Avg Markup (Prius)+$32
% Below MSRP83%
Avg Days to Sell30 days
Avg Sold Markup-$801

Price History

Jun 20, 2026$38,138$37,138(-$1,000)