Deal Sheet: 2027 Prius XLE AWD

Beaman Toyota · Nashville, TN · VIN: JTDADABU6V3037512

Negotiation Guide

Opening Offer

$36,821

Fair Price

$38,321

Walk Away Above

$38,444

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$34,325

Est. Invoice$35,096

Holdback (est.)$771

MSRP (Sticker)$38,567

Dealer Add-Ons (DIA)+$799

Asking Price$39,366

Markup+$799

Markup includes $799 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$5,041

Percentile96% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory687 vehicles

Avg Markup (All Models)-$202

Avg Markup (Prius)-$332

% Below MSRP30%

Avg Days to Sell29 days

Avg Sold Markup-$342

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