Deal Sheet: 2027 Prius XLE AWD

Bernardi Toyota · Framingham, MA · VIN: JTDADABU6V3037400

Negotiation Guide

Opening Offer

$36,546

Fair Price

$38,046

Walk Away Above

$38,169

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$34,080

Est. Invoice$34,846

Holdback (est.)$766

MSRP (Sticker)$38,292

Asking Price$38,292

Markup$0

Est. Dealer Margin on This Car$4,212

Percentile75% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory240 vehicles

Avg Markup (All Models)-$9

Avg Markup (Prius)$0

% Below MSRP99%

Avg Days to Sell34 days

Avg Sold Markup+$3

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