Deal Sheet: 2027 Prius XLE AWD

Malloy Toyota · Winchester, VA · VIN: JTDADABU6V3037364

Negotiation Guide

Opening Offer

$36,398

Fair Price

$37,898

Walk Away Above

$38,021

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$33,948

Est. Invoice$34,711

Holdback (est.)$763

MSRP (Sticker)$38,144

Asking Price$38,144

Markup$0

Est. Dealer Margin on This Car$4,196

Percentile75% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory372 vehicles

Avg Markup (All Models)-$1,286

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,204

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