Negotiation Guide
Opening Offer
$35,811
Fair Price
$37,311
Walk Away Above
$37,434
- • Recent buyers paid ~$246 below MSRP
Price Breakdown
Est. Dealer Cost$33,426
Est. Invoice$34,177
Holdback (est.)$751
MSRP (Sticker)$37,557
Asking Price$38,156
Markup+$599
Est. Dealer Margin on This Car$4,730
Percentile93% of inventory is priced lower
Days on Lot4 days
What Others Paid (Last 30 Days)
Cars Sold152
Avg Markup-$246
Median Markup$0
Best Deal-$2,170
Worst Deal+$1,790
% Sold Below MSRP77%
Avg Days to Sell19 days
Dealer Profile
Inventory206 vehicles
Avg Markup (All Models)+$489
Avg Markup (Prius)+$599
% Below MSRP4%
Avg Days to Sell34 days
Avg Sold Markup+$298
Cheaper Prius XLE AWD Inventory
Safford Toyota Glen BurnieGlen Burnie, MD
-$2,175$35,83116d
Hesser ToyotaJanesville, WI
-$2,171$35,68247d
Vista ToyotaCasper, WY
-$2,150$35,06991d
Kenny Kent ToyotaEvansville, IN
-$2,139$35,44926d
Peterson ToyotaBoise, ID
-$2,130$35,36441d
Baxter Toyota of La VistaLa Vista, NE
-$2,041$35,3377d
Dan Cava's Toyota WorldWhite Hall, WV
-$2,034$35,3465d
Lithia Toyota of ReddingRedding, CA
-$2,029$35,46592d
Kenosha ToyotaKenosha, WI
-$2,002$35,14033d
Quality ToyotaFergus Falls, MN
-$1,999$35,56041d