Deal Sheet: 2027 Prius XLE AWD

Mark Miller Toyota · Salt Lake City, UT · VIN: JTDADABU6V129AG20

Negotiation Guide

Opening Offer

$33,468

Fair Price

$34,968

Walk Away Above

$35,091

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$31,340

Est. Invoice$32,045

Holdback (est.)$704

MSRP (Sticker)$35,214

Asking Price$35,214

Markup$0

Est. Dealer Margin on This Car$3,874

Percentile75% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory449 vehicles

Avg Markup (All Models)-$2,402

Avg Markup (Prius)-$394

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$1,946

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