Deal Sheet: 2027 Prius XLE AWD

Towne Toyota · Ledgewood, NJ · VIN: JTDADABU6V128AI02

Negotiation Guide

Opening Offer

$35,983

Fair Price

$37,483

Walk Away Above

$37,673

• Recent buyers paid ~$381 below MSRP

Price Breakdown

Est. Dealer Cost$33,699

Est. Invoice$34,456

Holdback (est.)$757

MSRP (Sticker)$37,864

Asking Price$38,559

Markup+$695

Est. Dealer Margin on This Car$4,860

Percentile97% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$381

Median Markup$0

Best Deal-$2,224

Worst Deal+$1,790

% Sold Below MSRP84%

Avg Days to Sell20 days

Dealer Profile

Inventory281 vehicles

Avg Markup (All Models)+$350

Avg Markup (Prius)+$695

% Below MSRP18%

Avg Days to Sell36 days

Avg Sold Markup-$302

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