Deal Sheet: 2026 Prius Limited AWD

Rohrich Toyota · Pittsburgh, PA · VIN: JTDADABU6T3037068

Negotiation Guide

Opening Offer

$38,579

Fair Price

$40,079

Walk Away Above

$40,483

• Recent buyers paid ~$446 below MSRP
• Sitting 34 days (avg 18) — extra leverage

Price Breakdown

Est. Dealer Cost$36,390

Est. Invoice$37,208

Holdback$818

MSRP (Sticker)$40,888

Asking Price$41,378

Markup+$490

Dealer Margin on This Car$4,988

Percentile92% of inventory is priced lower

Days on Lot34 days

What Others Paid (Last 30 Days)

Cars Sold116

Avg Markup-$446

Median Markup$0

Best Deal-$2,773

Worst Deal+$2,094

% Sold Below MSRP77%

Avg Days to Sell18 days

Dealer Profile

Inventory202 vehicles

Avg Markup (All Models)+$490

Avg Markup (Prius)+$490

% Below MSRP0%

Avg Days to Sell32 days

Avg Sold Markup+$182

Price History

Jun 10, 2026$40,888 → $41,378(+$490)

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