Deal Sheet: 2027 Prius XLE AWD

Berglund Toyota · Lynchburg, VA · VIN: JTDADABU5V3037825

Negotiation Guide

Opening Offer

$35,348

Fair Price

$36,848

Walk Away Above

$36,971

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$33,014

Est. Invoice$33,756

Holdback (est.)$742

MSRP (Sticker)$37,094

Asking Price$37,094

Markup$0

Est. Dealer Margin on This Car$4,080

Percentile75% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory296 vehicles

Avg Markup (All Models)+$13

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup+$21

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