Deal Sheet: 2027 Prius XLE AWD

McGovern Toyota of Portsmouth · Portsmouth, NH · VIN: JTDADABU5V3037565

Negotiation Guide

Opening Offer

$36,118

Fair Price

$37,618

Walk Away Above

$37,741

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$33,699

Est. Invoice$34,456

Holdback (est.)$757

MSRP (Sticker)$37,864

Asking Price$37,864

Markup$0

Est. Dealer Margin on This Car$4,165

Percentile75% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory258 vehicles

Avg Markup (All Models)-$14

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup$0

Cheaper Prius XLE AWD Inventory

Safford Toyota Glen BurnieGlen Burnie, MD

-$2,175$35,83114d

Hesser ToyotaJanesville, WI

-$2,171$35,68245d

Vista ToyotaCasper, WY

-$2,150$35,06989d

Kenny Kent ToyotaEvansville, IN

-$2,139$35,44924d

Peterson ToyotaBoise, ID

-$2,130$35,36439d

Baxter Toyota of La VistaLa Vista, NE

-$2,041$35,3375d

Dan Cava's Toyota WorldWhite Hall, WV

-$2,034$35,3463d

Lithia Toyota of ReddingRedding, CA

-$2,029$35,46590d

Kenosha ToyotaKenosha, WI

-$2,002$35,14031d

Quality ToyotaFergus Falls, MN

-$1,999$35,56039d