Negotiation Guide
Opening Offer
$34,856
Fair Price
$36,356
Walk Away Above
$36,546
- • Recent buyers paid ~$381 below MSRP
Price Breakdown
Est. Dealer Cost$32,696
Est. Invoice$33,431
Holdback (est.)$735
MSRP (Sticker)$36,737
Asking Price$36,737
Markup$0
Est. Dealer Margin on This Car$4,041
Percentile78% of inventory is priced lower
Days on Lot3 days
What Others Paid (Last 30 Days)
Cars Sold152
Avg Markup-$381
Median Markup$0
Best Deal-$2,224
Worst Deal+$1,790
% Sold Below MSRP84%
Avg Days to Sell20 days
Dealer Profile
Inventory229 vehicles
Avg Markup (All Models)-$1,666
Avg Markup (Prius)$0
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,583
Cheaper Prius XLE AWD Inventory
Safford Toyota Glen BurnieGlen Burnie, MD
-$2,175$35,8317d
Hesser ToyotaJanesville, WI
-$2,171$35,68238d
Vista ToyotaCasper, WY
-$2,150$35,06982d
Kenny Kent ToyotaEvansville, IN
-$2,139$35,44917d
Rhinelander ToyotaRhinelander, WI
-$2,101$35,04124d
Crown ToyotaDecatur, IL
-$2,043$36,02524d
Dan Cava's Toyota WorldWhite Hall, WV
-$2,034$35,3464d
Lithia Toyota of ReddingRedding, CA
-$2,029$35,46583d
Quality ToyotaFergus Falls, MN
-$1,999$35,56032d
Durango ToyotaDurango, CO
-$1,959$33,52537d