Deal Sheet: 2027 Prius XLE AWD

Heritage Toyota · South Burlington, VT · VIN: JTDADABU5V129AI97

Negotiation Guide

Opening Offer

$36,396

Fair Price

$37,896

Walk Away Above

$38,019

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$33,946

Est. Invoice$34,709

Holdback (est.)$763

MSRP (Sticker)$38,142

Asking Price$38,691

Markup+$549

Est. Dealer Margin on This Car$4,745

Percentile92% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory251 vehicles

Avg Markup (All Models)+$261

Avg Markup (Prius)+$549

% Below MSRP13%

Avg Days to Sell34 days

Avg Sold Markup+$223

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