Deal Sheet: 2027 Prius XLE AWD

Sam Leman Toyota Bloomington · Bloomington, IL · VIN: JTDADABU5V128AL11

Negotiation Guide

Opening Offer

$34,264

Fair Price

$35,764

Walk Away Above

$35,994

• Recent buyers paid ~$460 below MSRP

Price Breakdown

Est. Dealer Cost$32,239

Est. Invoice$32,964

Holdback (est.)$724

MSRP (Sticker)$36,224

Asking Price$36,224

Markup$0

Est. Dealer Margin on This Car$3,985

Percentile77% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold149

Avg Markup-$460

Median Markup$0

Best Deal-$2,224

Worst Deal+$1,790

% Sold Below MSRP85%

Avg Days to Sell20 days

Dealer Profile

Inventory182 vehicles

Avg Markup (All Models)-$404

Avg Markup (Prius)$0

% Below MSRP99%

Avg Days to Sell31 days

Avg Sold Markup-$617

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