Deal Sheet: 2027 Prius XLE AWD

Toyota of Runnemede · Runnemede, NJ · VIN: JTDADABU5V128AI07

Negotiation Guide

Opening Offer

$34,818

Fair Price

$36,318

Walk Away Above

$36,508

• Recent buyers paid ~$381 below MSRP

Price Breakdown

Est. Dealer Cost$32,662

Est. Invoice$33,396

Holdback (est.)$734

MSRP (Sticker)$36,699

Asking Price$36,699

Markup$0

Est. Dealer Margin on This Car$4,037

Percentile78% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$381

Median Markup$0

Best Deal-$2,224

Worst Deal+$1,790

% Sold Below MSRP84%

Avg Days to Sell20 days

Dealer Profile

Inventory188 vehicles

Avg Markup (All Models)-$232

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$268

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