Deal Sheet: 2027 Prius XLE AWD

Royal South Toyota · Bloomington, IN · VIN: JTDADABU5V127AJ49

Negotiation Guide

Opening Offer

$33,940

Fair Price

$35,440

Walk Away Above

$35,681

• Recent buyers paid ~$483 below MSRP

Price Breakdown

Est. Dealer Cost$31,971

Est. Invoice$32,690

Holdback (est.)$718

MSRP (Sticker)$35,923

Asking Price$36,072

Markup+$149

Est. Dealer Margin on This Car$4,101

Percentile79% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold148

Avg Markup-$483

Median Markup$0

Best Deal-$2,224

Worst Deal+$1,408

% Sold Below MSRP85%

Avg Days to Sell19 days

Dealer Profile

Inventory86 vehicles

Avg Markup (All Models)+$146

Avg Markup (Prius)+$149

% Below MSRP7%

Avg Days to Sell27 days

Avg Sold Markup-$233

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