Deal Sheet: 2026 Prius Limited AWD

Toyota Walnut Creek · Walnut Creek, CA · VIN: JTDADABU5T3037157

Negotiation Guide

Opening Offer

$38,302

Fair Price

$39,802

Walk Away Above

$40,008

• Recent buyers paid ~$412 below MSRP

Price Breakdown

Est. Dealer Cost$35,790

Est. Invoice$36,595

Holdback$804

MSRP (Sticker)$40,214

Asking Price$40,214

Markup$0

Dealer Margin on This Car$4,424

Percentile69% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold97

Avg Markup-$412

Median Markup$0

Best Deal-$2,773

Worst Deal+$2,094

% Sold Below MSRP78%

Avg Days to Sell16 days

Dealer Profile

Inventory449 vehicles

Avg Markup (All Models)-$265

Avg Markup (Prius)-$68

% Below MSRP99%

Avg Days to Sell30 days

Avg Sold Markup-$421

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