Deal Sheet: 2026 Prius Limited AWD

Modesto Toyota · Modesto, CA · VIN: JTDADABU5T3037126

Negotiation Guide

Opening Offer

$37,197

Fair Price

$38,697

Walk Away Above

$39,020

• Recent buyers paid ~$407 below MSRP
• Sitting 29 days (avg 18) — extra leverage

Price Breakdown

Est. Dealer Cost$35,016

Est. Invoice$35,803

Holdback$787

MSRP (Sticker)$39,344

Asking Price$39,344

Markup$0

Dealer Margin on This Car$4,328

Percentile69% of inventory is priced lower

Days on Lot29 days

What Others Paid (Last 30 Days)

Cars Sold108

Avg Markup-$407

Median Markup$0

Best Deal-$2,773

Worst Deal+$2,094

% Sold Below MSRP77%

Avg Days to Sell18 days

Dealer Profile

Inventory338 vehicles

Avg Markup (All Models)-$736

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,131

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