Deal Sheet: 2027 Prius XLE AWD

Toyota of Bay Ridge Brooklyn · Brooklyn, NY · VIN: JTDADABU4V3037640

Negotiation Guide

Opening Offer

$36,190

Fair Price

$37,690

Walk Away Above

$37,813

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$33,763

Est. Invoice$34,522

Holdback (est.)$759

MSRP (Sticker)$37,936

Asking Price$38,111

Markup+$175

Est. Dealer Margin on This Car$4,348

Percentile78% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory225 vehicles

Avg Markup (All Models)+$744

Avg Markup (Prius)+$175

% Below MSRP4%

Avg Days to Sell29 days

Avg Sold Markup+$1,583

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