Deal Sheet: 2027 Prius XLE AWD

AutoNation Toyota Arapahoe · Centennial, CO · VIN: JTDADABU4V3037606

Negotiation Guide

Opening Offer

$35,203

Fair Price

$36,703

Walk Away Above

$36,826

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$32,885

Est. Invoice$33,624

Holdback (est.)$739

MSRP (Sticker)$36,949

Asking Price$37,748

Markup+$799

Est. Dealer Margin on This Car$4,863

Percentile96% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory630 vehicles

Avg Markup (All Models)-$140

Avg Markup (Prius)+$799

% Below MSRP29%

Avg Days to Sell27 days

Avg Sold Markup-$390

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