Deal Sheet: 2027 Prius XLE AWD

Rudy Luther Toyota · Golden Valley, MN · VIN: JTDADABU4V129AK01

Negotiation Guide

Opening Offer

$35,643

Fair Price

$37,143

Walk Away Above

$37,266

• Recent buyers paid ~$246 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$33,276

Est. Invoice$34,024

Holdback (est.)$748

MSRP (Sticker)$37,389

Asking Price$37,389

Markup$0

Est. Dealer Margin on This Car$4,113

Percentile75% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory604 vehicles

Avg Markup (All Models)-$222

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$381

Price History

Jul 18, 2026$38,146 → $37,389(-$757)

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