Deal Sheet: 2026 Prius XLE AWD

Team Toyota of Princeton · Lawrenceville, NJ · VIN: JTDADABU4T3037344

Negotiation Guide

Opening Offer

$35,992

Fair Price

$37,492

Walk Away Above

$37,615

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$33,587

Est. Invoice$34,342

Holdback (est.)$755

MSRP (Sticker)$37,738

Dealer Add-Ons (DIA)+$299

Asking Price$38,576

Markup+$838

Markup includes $299 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$4,989

Percentile97% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory350 vehicles

Avg Markup (All Models)+$488

Avg Markup (Prius)+$838

% Below MSRP13%

Avg Days to Sell33 days

Avg Sold Markup-$9

Price History

Jul 16, 2026$37,738 → $38,576(+$838)

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