Deal Sheet: 2026 Prius Limited AWD

Jim Shorkey Toyota · Pittsburgh, PA · VIN: JTDADABU4T3037294

Negotiation Guide

Opening Offer

$38,900

Fair Price

$40,400

Walk Away Above

$40,627

• Recent buyers paid ~$454 below MSRP

Price Breakdown

Est. Dealer Cost$36,360

Est. Invoice$37,177

Holdback$817

MSRP (Sticker)$40,854

Asking Price$41,344

Markup+$490

Dealer Margin on This Car$4,984

Percentile90% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold115

Avg Markup-$454

Median Markup$0

Best Deal-$2,773

Worst Deal+$2,094

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory208 vehicles

Avg Markup (All Models)-$144

Avg Markup (Prius)+$490

% Below MSRP19%

Avg Days to Sell33 days

Avg Sold Markup-$468

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