Deal Sheet: 2026 Prius Limited AWD

Kings Toyota · Cincinnati, OH · VIN: JTDADABU4T3037280

Negotiation Guide

Opening Offer

$39,409

Fair Price

$40,909

Walk Away Above

$41,136

• Recent buyers paid ~$454 below MSRP

Price Breakdown

Est. Dealer Cost$36,813

Est. Invoice$37,640

Holdback$827

MSRP (Sticker)$41,363

Asking Price$41,811

Markup+$448

Dealer Margin on This Car$4,998

Percentile85% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold115

Avg Markup-$454

Median Markup$0

Best Deal-$2,773

Worst Deal+$2,094

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory422 vehicles

Avg Markup (All Models)-$214

Avg Markup (Prius)-$123

% Below MSRP42%

Avg Days to Sell28 days

Avg Sold Markup-$300

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