Deal Sheet: 2026 Prius XLE AWD

Parkway Toyota of Boston · Boston, MA · VIN: JTDADABU4T3037277

Negotiation Guide

Opening Offer

$33,752

Fair Price

$35,252

Walk Away Above

$35,375

• Recent buyers paid ~$246 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$31,593

Est. Invoice$32,303

Holdback (est.)$710

MSRP (Sticker)$35,498

Asking Price$35,498

Markup$0

Est. Dealer Margin on This Car$3,905

Percentile75% of inventory is priced lower

Days on Lot28 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory255 vehicles

Avg Markup (All Models)+$15

Avg Markup (Prius)$0

% Below MSRP99%

Avg Days to Sell31 days

Avg Sold Markup+$646

Price History

Jul 12, 2026$35,897 → $36,147(+$250)

Jul 17, 2026$36,147 → $35,498(-$649)

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