Deal Sheet: 2026 Prius XLE AWD

White River Toyota · White River Junction, VT · VIN: JTDADABU4T3037196

Negotiation Guide

Opening Offer

$35,601

Fair Price

$37,101

Walk Away Above

$37,462

• Recent buyers paid ~$246 below MSRP
• Sitting 43 days (avg 19) — extra leverage

Price Breakdown

Est. Dealer Cost$33,663

Est. Invoice$34,420

Holdback (est.)$756

MSRP (Sticker)$37,824

Asking Price$38,373

Markup+$549

Est. Dealer Margin on This Car$4,710

Percentile92% of inventory is priced lower

Days on Lot43 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory221 vehicles

Avg Markup (All Models)+$399

Avg Markup (Prius)+$549

% Below MSRP5%

Avg Days to Sell35 days

Avg Sold Markup+$435

Price History

Jul 7, 2026$37,824 → $38,373(+$549)

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